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QUALITATIVE RESEARCH

  • Focus Group Discussions

  • One-on-One In Depth Interviews

  • Dyads / Two-on-One Interviews

  • Expert Interviews

  • In-home Visits

  • Store / Trade Visits

  • Consumer Panels

  • Experiential Learning

  • "Chat" Talk and others...

QUANTITATIVE RESEARCH

House-to-House, Face-to-Face, Intercept

  • Usage, Attitude and Image Study (UAI)

  • Habits and Practices Study

  • Product Test

  • Concept Test

  • Brand Tracking Study

  • Brand Satisfaction / Dissatisfaction Study

  • Pricing Study

  • Brand Name Testing

  • Consumption Measurement Study vs. Household Diary

  • Customer Satisfaction (Customer, Dealer and Employee Satisfaction)

  • Mystery Shopper

  • Company Image Study

  • Ad Testing and others...

MORE SERVICES

  • Syndicated Studies

  • Consumer Experts Panels

  • Competitive Intelligence

  • Internal Company Research (Employee Sensing, Satisfaction etc.)

  • Market Research Training

  • Youth Marketing Arm (Tribe 1624)

MORE SERVICES

BUSINESS NEEDS ADDRESSED

  • Target Market Assessment

  • Target Market Understanding

  • Concept/Idea Generation/Development

  • Concept Evaluation

  • Product Evaluation

  • Product In-Market Tracking

  • Brand Name/Image Assessment

  • Advertising Development/Evaluation

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